Application Question
Medium difficulty • Concept in a practical situation
Question 1
Applied ConceptWipro Technologies separated itself into several subsidiaries by product line such as telecommunications, engineering and financial services. Each subsidiary has its own accounting books, personnel and administrative functions. With reference to this, identify the type of organisational structure adopted and explain why it was appropriate for Wipro.
- Wipro adopted a divisional structure as it divided itself into separate business units based on product lines, with each subsidiary functioning as a self-contained profit centre with its own functional departments.
- This was appropriate because Wipro was dealing with diversified activities across multiple product lines; divisional structure promotes flexibility and faster decision making through autonomy which supports its goal of becoming a global giant with customer-orientation.
- The divisional structure allowed Wipro to decentralise authority to divisional managers, placing growth responsibility at the unit level. This enabled de-layering and empowered business leaders, directly matching the philosophy expressed by Premji.