Application Question
Medium difficulty • Concept in a practical situation
Question 1
Applied ConceptRiya, a resident of a small town, wants to start a business selling handmade jewellery to customers across India and abroad. She has limited capital but has identified several artisans willing to supply her. With reference to e-business, explain how Riya can leverage the internet to build a successful business.
- Riya can set up a website or use an existing e-commerce platform as her online storefront, enabling her to showcase and sell jewellery to customers across India and internationally without needing a physical shop, thus overcoming her capital limitation.
- She can use B2B e-commerce tools such as e-procurement to place orders with artisan suppliers electronically, track production and inventory in real time, and manage payments digitally — all without the overhead of a physical supply chain office.
- For payment from customers, she can offer options including Cash-on-Delivery, net-banking, and credit/debit cards, making her store accessible to buyers across different comfort levels with digital payments, while using SSL encryption to protect their financial data.