Chapter marketing: Marketing MCQs | business studies Class 12 CBSE

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Chapter marketing: Marketing MCQs | business studies Class 12 CBSE | ByteNotes.in

MCQ

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Question 1

Objective

Which of the following best defines marketing according to the modern (social) perspective?

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Easy

Question 2

Objective

The four Ps of the marketing mix are:

Choices

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Question 3

Objective

Under which marketing management philosophy is the key to profit maximisation the production of goods at large scale to reduce average cost?

Choices

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Easy

Question 4

Objective

Which philosophy holds that customers will not buy enough unless they are aggressively convinced and motivated?

Choices

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Medium

Question 5

Objective

Which of the following is NOT a condition necessary for an exchange to take place?

Choices

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Medium

Question 6

Objective

Branding helps marketers in all of the following ways EXCEPT:

Choices

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Question 7

Objective

That part of a brand which can be recognised but cannot be spoken is called:

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Medium

Question 8

Objective

A shaving cream that comes in a tube (primary pack) placed inside a cardboard box (secondary pack) is an example of:

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Question 9

Objective

Which of the following is an example of a convenience product?

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Medium

Question 10

Objective

The demand for speciality products is:

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Medium

Question 11

Objective

Which of the following is a Capital Item under industrial product classification?

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Question 12

Objective

Price is defined as the amount of money paid by a buyer in consideration of the purchase of a product or service. Which of the following factors sets the MINIMUM level (floor price) of a product?

Choices

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Medium

Question 13

Objective

If a firm prices its product low to capture a larger share of the market, which pricing objective is it pursuing?

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Medium

Question 14

Objective

Which of the following is NOT a merit of advertising?

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Easy

Question 15

Objective

Advertising is described as an impersonal form of communication because:

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Medium

Question 16

Objective

Sales promotion tools are specifically designed for which of the following three groups?

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Question 17

Objective

Which of the following sales promotion tools involves offering a product at a special price to clear off excess inventory?

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Medium

Question 18

Objective

Publicity differs from advertising mainly because publicity is:

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Easy

Question 19

Objective

The process of classifying products into different groups based on important characteristics such as quality and size is called:

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Easy

Question 20

Objective

The component of physical distribution that involves accurate and speedy processing of customer orders is:

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Chapter marketing: Marketing | MCQs

Which of the following best defines marketing according to the modern (social) perspective?

The four Ps of the marketing mix are:

Under which marketing management philosophy is the key to profit maximisation the production of goods at large scale to reduce average cost?

Which philosophy holds that customers will not buy enough unless they are aggressively convinced and motivated?

Which of the following is NOT a condition necessary for an exchange to take place?

Branding helps marketers in all of the following ways EXCEPT:

That part of a brand which can be recognised but cannot be spoken is called:

A shaving cream that comes in a tube (primary pack) placed inside a cardboard box (secondary pack) is an example of:

Which of the following is an example of a convenience product?

The demand for speciality products is:

Which of the following is a Capital Item under industrial product classification?

Price is defined as the amount of money paid by a buyer in consideration of the purchase of a product or service. Which of the following factors sets the MINIMUM level (floor price) of a product?

If a firm prices its product low to capture a larger share of the market, which pricing objective is it pursuing?

Which of the following is NOT a merit of advertising?

Advertising is described as an impersonal form of communication because:

Sales promotion tools are specifically designed for which of the following three groups?

Which of the following sales promotion tools involves offering a product at a special price to clear off excess inventory?

Publicity differs from advertising mainly because publicity is:

The process of classifying products into different groups based on important characteristics such as quality and size is called:

The component of physical distribution that involves accurate and speedy processing of customer orders is:

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