Long Answer
Medium difficulty • Structured explanation
Question 1
Long FormHow would you characterise business environment? Explain with examples the difference between general and specific environment.
- Business environment is the totality of all external forces—individuals, institutions, and conditions—outside a firm's control that may affect its performance. It is aggregative, dynamic, uncertain, complex, inter-related, and relative.
- Specific forces include investors, customers, competitors, and suppliers who affect individual enterprises directly and immediately in their day-to-day working.
- General forces include social, political, legal, and technological conditions that have an indirect but simultaneous impact on all business enterprises.
- Example of specific force: A key supplier increasing raw material prices directly raises production costs for a specific manufacturer without affecting all firms equally.
- Example of general force: A new environmental regulation or GST revision applies to all businesses across the economy, impacting them collectively though with varying degrees.