Application Question
Medium difficulty • Concept in a practical situation
Question 1
Applied ConceptA finance manager of ABC Ltd. notices that the company's revenue from operations increased by 25% but profit after tax increased by only 10% compared to the previous year. Which tool of financial analysis would most effectively help him investigate this discrepancy, and how would he use it?
- The comparative statement of profit and loss would be the most effective tool, as it shows absolute and percentage changes in all income and expense items between the two years, enabling the finance manager to pinpoint which expense has grown disproportionately relative to revenue.
- By examining the absolute and percentage increase in each expense head (e.g., employee benefit expenses, other expenses, depreciation, tax), the manager can identify whether a specific cost has risen faster than revenue — for example, a 60% increase in employee costs against a 25% revenue increase would explain the profit squeeze.
- This comparative analysis directly serves the objective of identifying the reasons for change in the profitability of the firm, and enables the finance manager to take corrective action in financial control wherever indicated.