Application Question
Medium difficulty • Concept in a practical situation
Question 1
Applied ConceptA firm paid Rs.2,00,000 for heavy advertising in the launch year of a new product. The management expects the advertising to benefit the business for four years. How should this expenditure be classified and treated in the financial statements? Justify your answer with reference to the concepts discussed in this chapter.
- This expenditure is classified as deferred revenue expenditure because, although advertising is normally a revenue expenditure, its benefit is expected to extend over four accounting periods rather than just the current year.
- Like capital expenditure, deferred revenue expenditure is written off gradually over its period of benefit; therefore, Rs.50,000 (Rs.2,00,000 ÷ 4) should be charged to the profit and loss account each year as an expense, and the remaining unamortised balance should be shown in the balance sheet as a fictitious asset.
- If the entire Rs.2,00,000 were charged to the profit and loss account in the first year, profit would be significantly understated in year one and overstated in subsequent years, violating the matching principle and distorting the true and fair view of the business performance.